Privacy Policy

Last updated 20 September 2018

This Privacy Policy explains how information about you is collected, used and disclosed when you use the Toon Math Endless Run mobile application (the “App”).

The App is a free to play game (with optional in-game-purchases), and in order to maintain the high quality and a great game experience we process information from and about you in particular to improve the entire experience in the App and to support internal operations.

We update this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of the policy. We encourage you to review the Privacy Policy whenever you access the App to stay informed about how we process your personal data and how you can protect your privacy.

Toon Math Endless Run is a game made with Unity, so we use Unity Analytics to collect gameplay and device data to improve the App.

A message from Unity about data privacy

Unity Analytics collects gameplay and device data if you are a player of games made with Unity. We collect this information to improve Unity-built games by providing analytics, diagnostic, and usage information to developers.

Information we obtain from these devices includes:

Device attributes: information such as the operating system, hardware and software versions, platform, screen size, and CPU/graphics characteristics.

Usage data: information about how you use the application. For example, day of first session, day of last session, session length.

Location data: specifically, the country.

In-app purchase data: if you perform financial transactions (such as when you make a purchase in a game), we collect information about the purchase. This includes purchase amounts and number of purchases.

Custom event game data: these are specific in-game events that some games collect, and are contextual to the game. For example, level start, enemy count, player health are all examples of custom event data.

Identifiers and network: device IDs and IP address. Note that for security purposes, we do not expose this information.

Unity also uses the data to allow game developers and publishers to tune their games for player devices and create personalized gaming experiences.

Unity is committed to the responsible collection and use of player data - and enhancing privacy safeguards.

For more information about Unity Privacy Policy please visit this link:

Information We Collect from Other Sources

If you log into the App using a third party site or platform such as Facebook, Apple Game Center and Google Sign-In, we access information about you from that site or platform, such as your screen name, profile information and friend lists, in accordance with the authorization procedures determined by such third party site or platform provided that you have given the third party site in question such consent.

If you log into the App using a third party site or platform, you represent and warrant that (i) your access and use of such features in connection with the App will comply with the applicable terms and policies of such site or platform; and (ii) that you are over the minimum age limit that is prescribed for such third party site or platform by the legislation in the individual jurisdictions.

Use of information

We use information about you for the following purposes:

Log-, device-, usage-, and consumption information

- are being processed:

a. to provide and maintain the App and the game experience; and

b. to personalize and improve the App and provide tailored content and features;

c. to monitor and analyze trends, usage and activities in connection with the App; and

d. to provide personalized advertisement in the App (behavioral advertising).

Sharing of Information

We disclose information about you to the following categories of recipients:

• Social networks, see more under "Social Sharing features";

• Other players in order to provide certain in-app features, such as leaderboards, if you log into the App using a third-party service, such as Facebook or Apple Game Center;

• Advertising network companies in order to serve contextual advertisements (the data include your IP-address, Device ID and advertising ID).

• Furthermore, we share your advertising ID to advertising network companies for the purpose of them serving behavioral advertisements to you within the App.

For information on how to opt-out from personalized advertisements, see section 'Your options' below.

We use or may use the following advertising network companies:

- Unity Ads:

- Google Admob:

The recipients' use of the disclosed information will not be covered by this Privacy Policy. If you have questions concerning the processing carried out by such third parties, you should review their privacy policy.

Social Sharing Features

The App offers social sharing features and other integrated tools (such as the Facebook “Like” button), which let you share actions you take in the App with other media. You must be over the minimum age limit that is prescribed by the legislation in the individual jurisdictions to use any social sharing features integrated in the App. The use of such features enables the sharing of information with your friends or the public, depending on the settings you establish with the entity that provides the social sharing feature.

The App has social features from the following providers:

• Facebook

• Game Center

• Google Play Games

For more information about the processing carried out by the respective third parties in connection with social sharing features, please visit the privacy policies of the entities that provide these features, which can be found here:

• Facebook:

• Game Center:

• Google Play Games:

Push notifications

We send push notifications or alerts to your mobile device to provide game-related information, service updates, promotional communications and other related messages, if you have agreed to such notifications. You can deactivate these notifications by changing your notification settings on your device.


You must be over 13 years old to use the App.

We do not knowingly collect or solicit personal data about or direct or target interest based advertising to anyone under the age of 13 or knowingly allow such persons to use the App.

Your options

Opt-out of targeted advertising

You can opt-out of interest-based advertising on mobile applications by checking the privacy settings of your Android or iOS device and selecting "limit ad tracking" (Apple iOS) or "opt-out of interest based ads" (Android). Please note that opt-outs are specific to each device and it may take a little bit of time before your opt-out will take effect.

Opt-out Unity Analytics

You can access the option of opt-out Unity Analytics in the button “Open Privacy Data Page” in the App settings. In the same page you can also request your stored data.


If you have any questions about this Privacy Policy, please contact us at: